OUTCOME
Eight 5×7 double-sided cards and a three-page website. Every card functions as both a personality mirror and a call to action, asking the reader not just who they are creatively, but who they could become.
Each type was broken down into keywords pulled from its description, which then drove the character design on the front. The back pairs each type with an activist whose traits mirror that creative personality, represented as a postage stamp to speak to Adobe being a global brand.
The challenge was to translate eight distinct personalities into a cohesive visual system that felt true to Adobe's brand while connecting creative identity to real-world impact. Also ensuring that the creative types can feel applicable to who takes the quiz.
DESIGN STRATEGY
PROBLEM
BRIEF
Adobe's Creative Types quiz identifies eight distinct creative personalities. This project reimagines each type as a double-sided 5x7 card with an abstract character on the front, and an activist who embodies that creative personality on the back.
ADOBE CREATIVE TYPES
PRINT DESIGN
ILLUSTRATION
BRAND IDENTITY
PROCESS
Abstract shape characters to describe the personality types and their approaches, and on the back there are postage stamps of different activists that match that personality type.
Brown envelope instead of the transparent one because the bright colors of the cards could’ve interfered with the type on the envelope
VESSEL EXPLORATION
Containing the cards in an envelope to connect them to the postage stamps. Since the activists mentioned are from a variety of regions, it connects them to the origin of their missions and fights.
CHARACTER IDEATION
Started pulling keywords from the descriptions or from my thoughts on the type
These words inspired the design of each character
I used my designs and the words pulled to find activists that matched traits of the personality types
FINAL DESIGN
WEBSITE